In 1989, while teaching Entrepreneurship at the University of North Florida located in Jacksonville, Florida, USA, Dr. Fred DiUlus, a life-long entrepreneur and son and grandson of entrepreneurs Fred Edward Diulus Sr. and Alfonso Pasquale
Diulus respectively decided to use the practical experiences taught to him by his father and grandfather and incorporate them
into a workbook to supplement his class lectures on entrepreneurship. Recognizing that most texts on the subject were not
written by what one would consider grass roots entrepreneur authors, Dr. DiUlus chose to take the practical and life-long
experiences of his entrepreneur father, grandfather and himself and collate them into a workbook titled Guerilla
The book, an ultimate guide to enlighten
students, was published by the University of North Florida Press from 1990 to 1998 and was required reading for
his classes in Entrepreneurship, Marketing, Small Business, Market Economics and Management and Leadership. By 2008, the book
had become a staple of entrepreneurial minded students in North, Central, and South American universities - A practical
guide for students of Entrepreneurship. From 2009 to 2012 The Center for Entrepreneurship, Freedom and Ethics (CEFE.org) published the book. It was also available to the public FREE through an ebook download direct from the CENTER. Over its lifetime the book went through 15 iterations, the distribution of over 10,000 copies and with the 2012 edition
became the 15th and last publication of the workbook.
Originally established in 2003
as a training module for the Center for Entrepreneurship, Freedom, and Ethics, the school posted its first online classes in 2004 at the Center where the curriculum was shared with other institutions.
This sharing formed the Entrepreneurship training base for many startup and practicing entrepreneurs over the last dozen years
and continues to be offered in various forms by several universities developed and created by Global Academy. The program and curriculum has also been expanded to provide those institutions with a bachelors degree program in Liberal
Studies with a concentration in Entrepreneurship thru an MBA in Entrepreneurship and Leadership. Both programs are now a part
of the program curriculum designed and offered to all start up and developed schools created by Global Academy.